Quiet luxury. Thoughtful care.
an experience designed to help you slow down, feel taken care of, and leave feeling like yourself — just more polished.

What is it?

  • A monthly hair membership

  • Automatic billing

  • Priority booking

  • Curated services at a preferred rate

That’s it. Clean. Simple. Done.

Why it exists?

Because good hair shouldn’t feel like a luxury you have to plan around.
We wanted something low-maintenance, calm, and reliable — the kind of beauty routine you don’t have to think twice about.

Who’s it for?

If you like feeling put-together, love an elevated experience, and appreciate simplicity — this was made for you.

How it works

Choose your membership

  1. Get billed monthly

  2. Book your services

  3. Enjoy consistently good hair

No commitments. No pressure. Just routine care.

Memberships

Cancel Anytime

Memberships Cancel Anytime

Welcome to the self care club - a Loft Minimale experience

explore our tiers

Our Memberships:

The Minimal
$90.00 every month

service per month

  • 1 blowout and 1 treatment

  • Priority booking

  • Preferred member pricing

For low-maintenance, easy upkeep.

The Modern
$165.00
  • 2 signature blowouts

  • 1 Treatment

  • Priority booking

  • 15% off retail

  • Preferred member pricing

Consistently polished. Always ready.

The Luxe
$345.00
  • 2 blowouts

  • 1 treatment

  • 1 gloss

  • Priority booking

  • Preferred pricing on color + retail

  • Members-only perks

Quiet luxury. High-touch care.

Frequently Asked Questions